July 27, 2026 | Peru

Market competitiveness depends not only on the product itself, but also on whether channel teams can fully understand its value and communicate it clearly to customers.

PACE recently delivered a professional training session for its partner in Peru. Led by Mr. Newjesus, Sales Director for South America at SD International, the session covered product features, application requirements and sales communication, with content tailored to local market conditions.

During the training, Mr. Newjesus introduced the positioning and performance characteristics of PACE products. He also addressed common customer questions encountered at the retail level, helping the partner team better understand the differences between product options.

Through product demonstrations, face-to-face discussions and case studies, participants were able to connect technical information with practical sales scenarios and provide customers with more targeted product recommendations.

Compared with simply providing product materials, in-person training allows channel teams to receive timely answers to the questions they encounter in daily sales. It also gives PACE more direct insight into local customer priorities and market feedback. These frontline insights will provide useful reference for future product promotion, sales support and market content development.

For PACE, channel cooperation goes beyond product supply. Continuous knowledge sharing, sales training and market support are equally important in helping partners strengthen their product expertise and market competitiveness.

Moving forward, PACE will continue to stay close to regional markets, share expertise with its partners and work together to develop new growth opportunities.