SD International Successfully Holds Its 25th Anniversary Celebration in Bangkok, Thailand

On May 13, 2026, SD International successfully held its 25th Anniversary Celebration in Bangkok, Thailand. Under the theme “Passing Milestones, Embarking Ahead,” global partners, customer representatives, industry guests, and members of the SD International team gathered together to celebrate an important milestone and witness the beginning of a new chapter for the company.

For SD International, twenty-five years is more than a measure of time. It is a journey written with trust, dedication, perseverance, and partnership. From its early beginnings to steady growth, from market exploration to global brand development, SD International has continued to deepen its presence in the tire industry and build a brand portfolio represented by ZETA, PACE, and TOLEDO, establishing a solid foundation of cooperation and brand recognition across global markets.

During the celebration, Mike Zhang, Chairman of SD International, delivered a heartfelt speech. He expressed sincere gratitude to customers, partners, suppliers, and the entire SD International team for their trust, support, and dedication over the past twenty-five years. Looking ahead, he emphasized that SD International will continue to uphold its core principle: treat every customer as the company’s first customer, and treat every order as the company’s first order. With sincere service, refined management, and practical actions, SD International will continue to create greater value for customers and provide stronger support for partners.

The anniversary celebration featured a corporate introduction film, a specially produced 25th anniversary brand film, guest speeches, brand strategy sharing, R&D and market insights, and a global customer wishes video. Through these sessions, SD International presented its development journey, brand achievements, global market vision, and future strategic direction. Partner representatives from different countries and regions also shared their experiences and best wishes, expressing confidence in the future of cooperation with SD International.

As key members of SD International’s global brand family, ZETA, PACE, and TOLEDO were highlighted throughout the celebration. Moving forward, ZETA will continue to represent trust and performance in global markets; PACE will deliver reliable choices for real roads and everyday driving needs; and TOLEDO will connect with global consumers through a younger, more lifestyle-oriented and engaging brand expression. Together, the three brands will support SD International’s next stage of global market expansion and brand development.

On May 14, SD International organized a visit to its Thailand production base for global partners. Through an on-site tour of the manufacturing facilities, quality management system, and supply support capabilities, partners gained a closer understanding of the manufacturing foundation behind SD International’s brand growth. The visit further strengthened customer confidence in the company’s product quality, supply stability, and long-term development.

On May 15, SD International and its global partners continued the journey with a partner experience trip in Pattaya. Beyond the conference venue, partners deepened their connections through shared experiences and open communication. For SD International, partnership is not only built in business meetings, but also through long-term trust, shared journeys, and mutual success.

The 25th Anniversary Celebration was not only a review of SD International’s achievements over the past twenty-five years, but also a new beginning for the future. Standing at this important milestone, SD International will continue to move forward with a global vision, brand-driven thinking, and a long-term commitment to partnership.

Passing milestones, embarking ahead.

The next chapter of SD International has officially begun.